“Work out what you really love shooting and shoot a lot of that. Fill your book up with it and try and go for that kind of work.”
Jonathan May’s great love is the quirky, creative, concept-driven advertising that comes out of true collaboration with art directors. Jonathan May’s instinctual ability to take a concept and tell a fascinating visual story is both innovative and compelling. Over the last years Jonathan has won many awards, such as the 2009 Sydney Morning Herald, photographic portrait prize HEAD ON in 2010, 2011 and in 2012. Lurzers Archive magazine named Jonathan one of the Top 200 International Advertising photographers. May currently has representation in Sydney, Paris and Moscow. Alrik Swagerman, Co-founder of Viewbook, calls Jonathan at home in Sydney, Australia. Just back from six months working in Africa he tells us about his work, what drives him, and his view on getting ahead in today’s art and advertising industry.