“It’s more about communicating what I’m feeling than what I’m seeing. I’m interested more in trying to communicate an atmosphere.”
Widely regarded as the artist of the ocean image, Jon Frank (1971) has spent the past two decades expressing his unique vision of surfing and ocean waves. His ethereal images have adorned magazine covers, books and advertising campaigns, selling everything from soft drinks to surfboards. His cinematography has added an esoteric layer to an impressive catalogue of surf films, documentaries and television programs. His work has been exhibited in Australia, America, Slovenia and Portugal and he has collaborated with Richard Tognetti & The Australian Chamber Orchestra to create a series of critically acclaimed classical music concerts. Surf photography has been described as “starvation on the road to madness” and Frank’s gaze has wandered far beyond the agitation of wind on water. Alrik Swagerman, Co-founder of Viewbook, calls Jon at home in Victoria, Australia. Jon Frank tells us about his work, what motivates him, and his view on getting ahead in today’s world.